Nir Eyal is an international bestselling author and lecturer, and one of the world’s leading experts in the field of focus and habit formation.
His journey into habit formation began at a low point in his life, when he was clinically obese and struggling to focus on his goals.
What started as a personal mission then evolved into a series of bestselling books, and a remarkable body of pioneering research in human behavior, backed by peer-reviewed studies in dozens of academic journals.
Nir’s work has been covered extensively in publications like Time, The Harvard Business Review, Inc., Psychology Today, and many more.
He has also been called “The Prophet of Habit-Forming Technology” by The M.I.T. Technology Review, in honor of his co-founding of various companies in this sector, and for his prolific work in helping companies build habit-forming products.
Based on his bestselling book, Becoming Focused and Indistractable is Nir’s first collaboration with Mindvalley - and is part of his goal to equip humanity with the tools and mind shifts for thriving in an increasingly distracted, chaotic world.
